THE TEAM

Our story begins with James’ loss in his JV badminton game due to his struggle with the backhand clear. Since then, he has attempted to practice his backhand clear but faced significant challenges learning alone, as he couldn’t fully grasp the motion just by watching videos of professional players.

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With a mission to make badminton learning more accessible for players, James proposed to the team the idea of creating a next-gen sports watch that enables comparisons with experts’ motions, providing immediate feedback and adjustments. Currently in development for the second prototype, the Athletica 360 fosters a more professional environment for “sports for all.”